{"id":12448,"date":"2026-06-24T20:44:35","date_gmt":"2026-06-24T17:44:35","guid":{"rendered":"https:\/\/www.bmaq.org\/?p=12448"},"modified":"2026-06-24T20:44:35","modified_gmt":"2026-06-24T17:44:35","slug":"high-level-discussion-on-jerusalem-a-symbol-of-a-universal-narrative-of-peace-calls-for-media-discourse-that-resonates-with-western-audiences-in-defending-palestinian-statehood","status":"publish","type":"post","link":"https:\/\/www.bmaq.org\/en\/2026\/06\/24\/high-level-discussion-on-jerusalem-a-symbol-of-a-universal-narrative-of-peace-calls-for-media-discourse-that-resonates-with-western-audiences-in-defending-palestinian-statehood\/","title":{"rendered":"High-Level Discussion on \u201cJerusalem: A Symbol of a Universal Narrative of Peace\u201d Calls for Media Discourse that Resonates with Western Audiences in Defending Palestinian Statehood"},"content":{"rendered":"

Rabat \u2013 Participants in the high-<\/span><\/span>level<\/span><\/span> discussion <\/span><\/span>held<\/span><\/span> in Rabat on 22 and 23 <\/span><\/span>June<\/span><\/span> under<\/span><\/span> the <\/span><\/span>theme<\/span><\/span> \u201c<\/span><\/span>Jerusalem<\/span><\/span>:<\/span><\/span> A Symbol of a <\/span><\/span>Universal<\/span><\/span> Narrative of <\/span><\/span>Peace<\/span><\/span>\u201d<\/span><\/span> stressed<\/span><\/span> that<\/span><\/span> Arab<\/span><\/span> media\u2019s<\/span><\/span>advocacy<\/span><\/span> for the <\/span><\/span>Palestinian<\/span><\/span> people\u2019s<\/span><\/span> right to self-<\/span><\/span>determination<\/span><\/span> and <\/span><\/span>statehood<\/span><\/span> should<\/span><\/span> be<\/span><\/span> articulated<\/span><\/span> through<\/span><\/span> a <\/span><\/span>discourse<\/span><\/span> that<\/span><\/span> is<\/span><\/span> understood<\/span><\/span> by Western audiences and institutions.<\/span><\/span><\/p>\n

The final communiqu\u00e9, <\/span><\/span>issued<\/span><\/span> at<\/span><\/span> the close of the discussion <\/span><\/span>organized<\/span><\/span> by the <\/span><\/span>Bayt<\/span><\/span> Mal Al-<\/span><\/span>Quds<\/span><\/span> Asharif<\/span><\/span> Agency (BMAQ) in <\/span><\/span>partnership<\/span><\/span> with<\/span><\/span> the <\/span><\/span>Academy<\/span><\/span> of the <\/span><\/span>Kingdom<\/span><\/span> of <\/span><\/span>Morocco<\/span><\/span>and the <\/span><\/span>Ministry<\/span><\/span> of <\/span><\/span>Youth<\/span><\/span>, Culture and Communication \u2013 Communication <\/span><\/span>Department<\/span><\/span>, <\/span><\/span>called<\/span><\/span> for the <\/span><\/span>development<\/span><\/span> of a <\/span><\/span>unified<\/span><\/span> Arab<\/span><\/span> reference<\/span><\/span> framework<\/span><\/span>, <\/span><\/span>available<\/span><\/span> in multiple international <\/span><\/span>languages<\/span><\/span>, to <\/span><\/span>harmonize<\/span><\/span> the <\/span><\/span>terminology<\/span><\/span> and messaging <\/span><\/span>related<\/span><\/span> to the <\/span><\/span>Palestinian<\/span><\/span> cause and <\/span><\/span>Jerusalem<\/span><\/span>. The communiqu\u00e9 <\/span><\/span>further<\/span><\/span> recommended<\/span><\/span> that<\/span><\/span> this<\/span><\/span> framework<\/span><\/span> be<\/span><\/span>adopted<\/span><\/span> by relevant <\/span><\/span>Arab<\/span><\/span> and <\/span><\/span>Islamic<\/span><\/span> institutions and <\/span><\/span>subsequently<\/span><\/span> promoted<\/span><\/span> among<\/span><\/span> their<\/span><\/span> international <\/span><\/span>counterparts<\/span><\/span>.<\/span><\/span><\/p>\n

Participants <\/span><\/span>underscored<\/span><\/span> the importance of <\/span><\/span>drawing<\/span><\/span> on <\/span><\/span>Jerusalem\u2019s<\/span><\/span> unique <\/span><\/span>status<\/span><\/span> as a focal point for media <\/span><\/span>advocacy<\/span><\/span>aimed<\/span><\/span> at<\/span><\/span> international audiences <\/span><\/span>across<\/span><\/span> diverse cultural, <\/span><\/span>intellectual<\/span><\/span>, and <\/span><\/span>humanitarian<\/span><\/span> backgrounds, <\/span><\/span>while<\/span><\/span> promoting<\/span><\/span>the values of coexistence and <\/span><\/span>mutual<\/span><\/span> understanding<\/span><\/span>. <\/span><\/span>They<\/span><\/span> also<\/span><\/span>called<\/span><\/span> for <\/span><\/span>increased<\/span><\/span> financial<\/span><\/span> and <\/span><\/span>logistical<\/span><\/span> support to <\/span><\/span>develop<\/span><\/span>compelling<\/span><\/span> written<\/span><\/span>, <\/span><\/span>visual<\/span><\/span>, and audio content <\/span><\/span>that<\/span><\/span> showcases<\/span><\/span>Palestinian<\/span><\/span> resilience<\/span><\/span> and <\/span><\/span>reaches<\/span><\/span> adults<\/span><\/span>, <\/span><\/span>youth<\/span><\/span>, and <\/span><\/span>children<\/span><\/span>through<\/span><\/span> digital <\/span><\/span>platforms<\/span><\/span> and <\/span><\/span>other<\/span><\/span> media <\/span><\/span>channels<\/span><\/span>.<\/span><\/span><\/p>\n

The final communiqu\u00e9 <\/span><\/span>also<\/span><\/span> endorsed<\/span><\/span> the initiative to <\/span><\/span>establish<\/span><\/span>a <\/span><\/span>unified<\/span><\/span> Arab<\/span><\/span> media <\/span><\/span>platform<\/span><\/span> that<\/span><\/span> would<\/span><\/span> serve as <\/span><\/span>both<\/span><\/span> a <\/span><\/span>strategic<\/span><\/span> resource<\/span><\/span> and a <\/span><\/span>credible<\/span><\/span> source of data, <\/span><\/span>indicators<\/span><\/span>, and <\/span><\/span>research<\/span><\/span> on the <\/span><\/span>presence<\/span><\/span>, <\/span><\/span>reach<\/span><\/span>, and influence of <\/span><\/span>Arab<\/span><\/span> media <\/span><\/span>among<\/span><\/span> international audiences, <\/span><\/span>particularly<\/span><\/span> in relation to the <\/span><\/span>Palestinian<\/span><\/span> cause and the issue of <\/span><\/span>Jerusalem<\/span><\/span>.<\/span><\/span><\/p>\n

It <\/span><\/span>further<\/span><\/span> recommended<\/span><\/span> the <\/span><\/span>organization<\/span><\/span> of joint training programs, courses, and workshops <\/span><\/span>between<\/span><\/span> Arab<\/span><\/span> and <\/span><\/span>Palestinian<\/span><\/span> media institutions for <\/span><\/span>journalists<\/span><\/span> and content <\/span><\/span>creators<\/span><\/span>, <\/span><\/span>with<\/span><\/span> a <\/span><\/span>view<\/span><\/span> to <\/span><\/span>strengthening<\/span><\/span> their<\/span><\/span> ability<\/span><\/span> to <\/span><\/span>produce<\/span><\/span>professional<\/span><\/span> multilingual<\/span><\/span> content on Palestine and <\/span><\/span>Jerusalem<\/span><\/span>that<\/span><\/span> effectively<\/span><\/span> addresses<\/span><\/span> international public opinion.<\/span><\/span><\/p>\n

In <\/span><\/span>remarks<\/span><\/span> delivered<\/span><\/span> during<\/span><\/span> the <\/span><\/span>closing<\/span><\/span> session, Mohamed Salem <\/span><\/span>Echarkaoui<\/span><\/span>, Acting <\/span><\/span>Director<\/span><\/span> of BMAQ, <\/span><\/span>announced<\/span><\/span>plans to <\/span><\/span>establish<\/span><\/span> a joint <\/span><\/span>committee<\/span><\/span> tasked<\/span><\/span> with<\/span><\/span> drafting<\/span><\/span> a<\/span><\/span>unified<\/span><\/span> reference<\/span><\/span> document to support the <\/span><\/span>Palestinian<\/span><\/span>narrative. He <\/span><\/span>emphasized<\/span><\/span> that<\/span><\/span> the digital <\/span><\/span>era<\/span><\/span> demands<\/span><\/span> a high <\/span><\/span>level<\/span><\/span> of <\/span><\/span>professionalism<\/span><\/span> in <\/span><\/span>engaging<\/span><\/span> international public opinion, <\/span><\/span>grounded<\/span><\/span> in <\/span><\/span>historical<\/span><\/span> facts<\/span><\/span> and <\/span><\/span>informed<\/span><\/span> by the <\/span><\/span>rapidly<\/span><\/span> evolving<\/span><\/span> realities<\/span><\/span> of the <\/span><\/span>region<\/span><\/span>.<\/span><\/span><\/p>\n

For <\/span><\/span>his<\/span><\/span> part, the Head of <\/span><\/span>Palestinian<\/span><\/span> Official Media, <\/span><\/span>Minister<\/span><\/span>Ahmed <\/span><\/span>Assaf<\/span><\/span>, <\/span><\/span>welcomed<\/span><\/span> the initiative to <\/span><\/span>develop<\/span><\/span> a <\/span><\/span><\/a>\u201c<\/span><\/span>Jerusalem<\/span><\/span> Narrative Charter,\u201d<\/span><\/span> announcing<\/span><\/span> plans to <\/span><\/span>present<\/span><\/span> it<\/span><\/span>at<\/span><\/span> the <\/span><\/span>forthcoming<\/span><\/span> session of the Council of <\/span><\/span>Arab<\/span><\/span> Information <\/span><\/span>Ministers<\/span><\/span> in <\/span><\/span>Libya<\/span><\/span>, <\/span><\/span>with<\/span><\/span> a <\/span><\/span>view<\/span><\/span> to <\/span><\/span>securing<\/span><\/span> its<\/span><\/span> endorsement<\/span><\/span>ahead<\/span><\/span> of adoption <\/span><\/span>at<\/span><\/span> the <\/span><\/span>next<\/span><\/span> Arab<\/span><\/span> Summit<\/span><\/span>.<\/span><\/span><\/p>\n

\n

The Assistant <\/span><\/span>Secretary<\/span><\/span>-General of the <\/span><\/span>Organization<\/span><\/span> of <\/span><\/span>Islamic<\/span><\/span> Cooperation<\/span><\/span>, <\/span><\/span>Dawas<\/span><\/span> Dawas<\/span><\/span>, <\/span><\/span>underscored<\/span><\/span> that<\/span><\/span> the <\/span><\/span>sustained<\/span><\/span> field<\/span><\/span>, <\/span><\/span>political<\/span><\/span>, and <\/span><\/span>legal<\/span><\/span> efforts <\/span><\/span>carried<\/span><\/span> out <\/span><\/span>through<\/span><\/span>the Al-<\/span><\/span>Quds<\/span><\/span> Committee<\/span><\/span> and <\/span><\/span>its<\/span><\/span> executive<\/span><\/span> arm, the <\/span><\/span>Bayt<\/span><\/span> Mal Al-<\/span><\/span>Quds<\/span><\/span> Asharif<\/span><\/span> Agency, <\/span><\/span>constitute<\/span><\/span> a tangible message of support and <\/span><\/span>hope<\/span><\/span> for the people of <\/span><\/span>Jerusalem<\/span><\/span>. He <\/span><\/span>added<\/span><\/span> that<\/span><\/span>the <\/span><\/span>event<\/span><\/span> offered<\/span><\/span> an important <\/span><\/span>platform<\/span><\/span> for <\/span><\/span>strengthening<\/span><\/span>cooperation<\/span><\/span> among<\/span><\/span> media institutions and <\/span><\/span>advancing<\/span><\/span> this<\/span><\/span>shared<\/span><\/span> vision and <\/span><\/span>commitment<\/span><\/span>.<\/span><\/span><\/p>\n

For <\/span><\/span>his<\/span><\/span> part, <\/span><\/span>Ambassador<\/span><\/span> Ahmed Rachid <\/span><\/span>Khattabi<\/span><\/span>, Assistant <\/span><\/span>Secretary<\/span><\/span>-General of the <\/span><\/span>League<\/span><\/span> of <\/span><\/span>Arab<\/span><\/span> States and Head of the Media and Communication <\/span><\/span>Sector<\/span><\/span>, <\/span><\/span>emphasized<\/span><\/span> that<\/span><\/span> the <\/span><\/span>activities<\/span><\/span> organized<\/span><\/span> as part of <\/span><\/span>Rabat\u2019s<\/span><\/span> designation<\/span><\/span> as the <\/span><\/span>Arab<\/span><\/span>Media Capital <\/span><\/span>offer<\/span><\/span> a <\/span><\/span>valuable<\/span><\/span> opportunity<\/span><\/span> to <\/span><\/span>highlight<\/span><\/span> the <\/span><\/span>richness<\/span><\/span> of <\/span><\/span>Morocco\u2019s<\/span><\/span> media <\/span><\/span>landscape<\/span><\/span> and the expertise of <\/span><\/span>its<\/span><\/span>professionals<\/span><\/span>. He <\/span><\/span>also<\/span><\/span> reaffirmed<\/span><\/span> the <\/span><\/span>League\u2019s<\/span><\/span> commitment<\/span><\/span> to <\/span><\/span>pursuing<\/span><\/span> joint initiatives and <\/span><\/span>coordinated<\/span><\/span> efforts in support of Palestine, in a spirit of <\/span><\/span>cooperation<\/span><\/span> and <\/span><\/span>complementarity<\/span><\/span>.<\/span><\/span><\/p>\n

Meanwhile<\/span><\/span>, the <\/span><\/span>Ambassador<\/span><\/span> of the <\/span><\/span>Hashemite<\/span><\/span> Kingdom<\/span><\/span> of Jordan to <\/span><\/span>Morocco<\/span><\/span>, <\/span><\/span>Jumana<\/span><\/span> Ghunaimat<\/span><\/span>, <\/span><\/span>called<\/span><\/span> for the <\/span><\/span>unified<\/span><\/span>reference<\/span><\/span> document <\/span><\/span>supporting<\/span><\/span> the <\/span><\/span>Palestinian<\/span><\/span> narrative to <\/span><\/span>include<\/span><\/span> an <\/span><\/span>implementation<\/span><\/span> component <\/span><\/span>focused<\/span><\/span> on <\/span><\/span>utilizing<\/span><\/span>social media and digital <\/span><\/span>platforms<\/span><\/span> in multiple <\/span><\/span>languages<\/span><\/span> and <\/span><\/span>engaging<\/span><\/span> international <\/span><\/span>research<\/span><\/span> centers<\/span><\/span> in light of the <\/span><\/span>noticeable<\/span><\/span> shift in the positions of international <\/span><\/span>elites<\/span><\/span>.<\/span><\/span><\/p>\n

The high-<\/span><\/span>level<\/span><\/span> discussion <\/span><\/span>was<\/span><\/span> held<\/span><\/span> within<\/span><\/span> the <\/span><\/span>framework<\/span><\/span> of the <\/span><\/span>resolution<\/span><\/span> adopted<\/span><\/span> on 26 <\/span><\/span>November<\/span><\/span> 2025 by the 55th session of the Council of <\/span><\/span>Arab<\/span><\/span> Information <\/span><\/span>Ministers<\/span><\/span>, <\/span><\/span>designating<\/span><\/span> Rabat as the <\/span><\/span>Arab<\/span><\/span> Media Capital for 2026 and <\/span><\/span>calling<\/span><\/span> for a <\/span><\/span>series<\/span><\/span> of <\/span><\/span>activities<\/span><\/span> dedicated<\/span><\/span> to <\/span><\/span>Jerusalem<\/span><\/span>. The initiative <\/span><\/span>reflects<\/span><\/span> the <\/span><\/span>Kingdom<\/span><\/span> of <\/span><\/span>Morocco\u2019s<\/span><\/span> longstanding<\/span><\/span>commitment<\/span><\/span>, <\/span><\/span>under<\/span><\/span> the leadership of <\/span><\/span>His<\/span><\/span> Majesty<\/span><\/span> King Mohammed VI, Chairman of the Al-<\/span><\/span>Quds<\/span><\/span> Committee<\/span><\/span>, to <\/span><\/span>promoting<\/span><\/span> dialogue on issues of <\/span><\/span>humanitarian<\/span><\/span> and <\/span><\/span>civilizational<\/span><\/span> importance, <\/span><\/span>foremost<\/span><\/span> among<\/span><\/span> them<\/span><\/span> the cause of <\/span><\/span>Jerusalem<\/span><\/span> and Palestine.<\/span><\/span><\/p>\n

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Rabat \u2013 Participants in the high-level discussion held in Rabat on 22 and 23 June under the theme \u201cJerusalem: A Symbol of a Universal Narrative of Peace\u201d stressed that Arab media\u2019sadvocacy for the Palestinian people\u2019s right to self-determination and statehood should be articulated through a discourse that is understood by Western audiences and institutions. The…<\/p>\n","protected":false},"author":4,"featured_media":12435,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-12448","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee","category-26","description-off"],"_links":{"self":[{"href":"https:\/\/www.bmaq.org\/en\/wp-json\/wp\/v2\/posts\/12448","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bmaq.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bmaq.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bmaq.org\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bmaq.org\/en\/wp-json\/wp\/v2\/comments?post=12448"}],"version-history":[{"count":1,"href":"https:\/\/www.bmaq.org\/en\/wp-json\/wp\/v2\/posts\/12448\/revisions"}],"predecessor-version":[{"id":12449,"href":"https:\/\/www.bmaq.org\/en\/wp-json\/wp\/v2\/posts\/12448\/revisions\/12449"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bmaq.org\/en\/wp-json\/wp\/v2\/media\/12435"}],"wp:attachment":[{"href":"https:\/\/www.bmaq.org\/en\/wp-json\/wp\/v2\/media?parent=12448"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bmaq.org\/en\/wp-json\/wp\/v2\/categories?post=12448"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bmaq.org\/en\/wp-json\/wp\/v2\/tags?post=12448"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}